Mobilize Your Enterprise

Mobilize Your Enterprise : Achieving Competitive Advantage Through Wireless Technology

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This book explains in clear language how mobile technology can be put to use by companies to gain competitive advantage. As it stands today, the most important part of the workforce-those standing in front of customers- have no way of accessing critical information when and where they need it. The result is a lot of inefficiency and lost opportunities. Mobile technology alleviates this problem by enabling mobile professionals to access their company's information through small computing devices. The result is friction free sales and services. This book explains how the mobile paradigm came about, where it is going, and what is possible today. It explains how to evaluate where it makes sense for your business -and where it does not. The book introduces a methodology for reengineering your business processes through mobility. Brans explains the anatomy of a mobile solution, going into details on portable computing devices, wireless network technologies, wireless application gateways, enterprise applications, and wireless more

Product details

  • Paperback | 416 pages
  • 175.26 x 233.68 x 30.48mm | 861.82g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 1, black & white illustrations
  • 0130091162
  • 9780130091161

Back cover copy

Explains mobile technology in clear language Provides business-specific perspective, applications, and analysis Outlines a methodology for reengineering processes around mobilityCovers the why, how, who, when, and where of this powerful, emerging technology ..".an insightfuland essentialguidebook to the wireless transformation of the enterprise, a 'must-read' for any business or IT manager." Barry Zellen, Editorial Director and CEO, Companies can gain an enormous advantage by mastering mobile technology. A wireless workforce allows information to flow immediately and freely between off-site employees and the home office, leading to what mobile business strategy expert Patrick Brans calls friction-free sales and service. In Mobilize Your Enterprise, Brans explains precisely what you need to know about this emerging technology, where it's heading, and how it can benefit your organization. You'll discover how to profitably apply the technology to your particular situation and how reengineer your processes around mobility, all without delving into unnecessary technical detail. Wireless technologyhow, when, and why to deploy it, and anticipating what's nextWireless solutions you can apply to your companyMethods to reengineer business processes and claim huge competitive advantages from mobilityPortable solutions presented in detail, from computing devices, wireless network technologies and application gateways to enterprise applications and security Real-life applicationsyou'll learn a great deal about wireless technology without being swamped in needless detailsVendor profilessoftware, infrastructure, hardware, hosting, and integration Managers, planners, and anyone else looking to improve their business using wireless technology will find "Mobilize Your Enterprise" an excellent resource. Brans' enthusiasm animates this complex topicyou'll grasp the big picture and understand how to apply the technology to your particular situation. "show more

About Patrick Brans

PATRICK BRANS is the solution business manager for mobile field sales and service solutions at Hewlett-Packard, where he provides applied mobile technology solutions to improve the business processes of customer-facing employees. Brans has worked in various technical, management, business consulting, and marketing roles over the past 15 years, with the last 10 focused on data and voice more

Table of contents

(NOTE: Each chapter concludes with a Summary.) Foreword. Preface. Acknowledgments. I. MAKING THE CASE. 1. The Future is Wireless. Technology versus Magic. The Magic of Companies. Friction-Free Sales and Service. Technology That Works Magic. How Far We Have Come. Near-Term Expectations. Long-Term Outlook. The Impact on IT Planning. Planning for Security. Planning to Deploying New Applications. Addressing the Paradigm Shift. Immediate Actions. 2. Today's Possibilities. The Current State of Technology. Networks. Battery Technology. CPU/Memory. User Interface. Enterprise Applications. Analysis of Today's Technology. The Current State of the Industry. The Demand Side. The Supply Side. Visionaries versus Pragmatists. The Cautious Visionary. Job Functions With Immediate ROI. Functionality Required. 3. Today's Business Value. Sales. Information at Your Fingertips-Literally. Price Quotes and Product Availability. Orders and Delivery. Up-Sell and Cross-Sell. Forecasts. Opportunities/Customer Contacts. Benefits. Service Employees. Dispatch. Parts Replacement. Trouble Ticketing. Problem History/Technical Documents. Billing. Benefits. Consultants. Information Access. Email Access. Staying Up to Date. Benefits. The Traveling Professional. Performing Administrative Tasks. Alerts. Email. Meetings. Benefits. The Rest of the Company. II. CLOSING THE GAP. 4. The Anatomy of a Mobile Enterprise. The Gap between Workers and Information. Building Blocks to Bridge the Gap. Portable Computing Devices. User interface. Wireless Networks. Wireless Application Gateways. Enterprise Applications. Synchronization. Security. Different Solution Configurations. Access to One Application. Access to Several Applications. A Subscription Service. Choosing the Right Kind of Solution for You. 5. Portable Computing Devices. Enterprise Requirements of Portable Devices. The Range of Devices Available. Cell Phones. Choosing a Cell Phone. Cell Phone Features. WAP Browser. Messaging. Data Entry. Personal Digital Assistants (PDAs). Palm OS-Powered PDAs. Pocket PC-Powered Devices. EPOC-Powered Devices. RIM. Accessories. Smart Phones. Telephone Manufacturers that Make Smart Phones. PDA Manufacturers that Make Smart Phones. The Downside of Smart Phones. Tablet Computers. Notebooks. Ultra-Thin Notebooks. Desktop Replacement. Features for the Mobile Professional. Ruggedized Devices. Rugged Defined. Ruggedized PDAs. Ruggedized Tablets. Ruggedized Notebooks. Interesting Combinations of Devices. Notebook and PDA. Cell Phone and PDA. Cell Phone and Notebook or Tablet. Device Management. Portable Devices and the Mobile Enterprise. Salespeople. Service Employees. Consultants. Traveling Professionals. 6. Wireless Network Technologies. Tips on Terminology. Frequency and Wavelength. Bands and Spectrum. Cellular and PCS. TDMA and CDMA. Fundamentals of Radio Signaling. Electromagnetic Radiation. Radio Frequencies. Signal Propagation and Disturbances. Increasing Frequency. Modulation. Analog versus Digital. Multiplexing. Circuit Switching versus Packet Switching. Voice Communications. Data Communications. Voice over Packet. Licensed versus Unlicensed Spectrum. Cellular. PCS. Specialized Mobile Radio (SMR). 3G. Unlicensed Frequency: Industrial, Scientific, and Medical (ISM). The Cellular Model. Cells. Handoff/Handover. Roaming. Dual-Mode/Dual-Band. Network Standards Using the Cellular Model. AMPS. Maximizing Frequency Use. AMPS Data Services. AMPS for the Mobile Enterprise. TDMA (IS-136). Digital AMPS (D-AMPS). From D-AMPS to TDMA (IS-136). TDMA (IS-136) Data Services. TDMA (IS-136) for the Mobile Enterprise. GSM. Subscriber Identity Module (SIM). GSM Data Services. GSM for the Mobile Enterprise. CDMA (IS-95). Frequency Hopping Spread Spectrum (FHSS). Data Services. CDMA for the Mobile Enterprise. Data Networks. Mobitex. ARDIS. Data Networks for the Mobile Enterprise. Bluetooth. Bluetooth for the Mobile Enterprise. Wireless LANs. Background on 802.11. 802.11 for the Mobile Enterprise. Location Technology. Location Determination. Location-Based Services. Location for the Mobile Enterprise. 7. Wireless Application Gateways. Joining Three Worlds. Data Exchange Models. PreFetch and Aggregate. On-Demand. Push. Synchronization. Thin Client/Thick Client. Underlying Technologies. J2EE*. J2ME*. Extensible Markup Language. Other Markup Languages. Application Servers. WAG Functional Reference Model. Presentation. Applications. Business Logic. Mobility. Computing Platform. Legacy Integration. Application Development. 8. Enterprise Applications. The Evolution of Business Applications. Business Process Automation. Software Development, Packaging, and Integration. Presentation of Application Output. All Roads Lead to the Customer Office. Enterprise Resource Planning (ERP). Supply Chain Management (SCM). Customer Relationship Management (CRM). Enterprise Application Integration (EAI). Knowledge Management (KM). Elements of KM Systems. Choosing the Right Scope for KM. Workflow. KM for the Mobile Enterprise. Email. Personal Information Management (PIM). Collaboration. Additional Applications. Time and Expense. News. Alerts. Desktop Synchronization (Detachable/Disconnected). Enterprise Applications for the Mobile Workforce. 9. Mobile Enterprise Security. Security Threats. Legitimate Use. Confidentiality. Service Availability. Data Integrity. Non-repudiation. Tools and Concepts for Countering Threats. Physical Security. Cryptography. Digital Signatures. Digital Certificates. Authentication. On-Device Data Security. Virus Protection. Security Solutions. Public Key Infrastructure. Firewalls. Virtual Private Networks. Device Protection. Peculiarities of the Mobile Environment. Always-On Connections. Low Bandwidth. Broadcast Nature of Wireless. Low Powered Devices. A New Breed of User. Securing the Mobile Enterprise. A Fully Secured Mobile Enterprise. Updating the Corporate Security Policy. III. READY, SET... 10. Reengineering Business Processes. Process-Oriented Business. Consistency. Economy of Scale. The Importance of Flexibility. Objectives in Reengineering Business Processes. A Simple Methodology. Notation. Modeling As-Is Processes. Redesigning Processes. Evaluating the Case for Mobility. Example 1: Pharmaceutical Sales Rep. Pre-Call Planning. Physician-Facing Activities. Post-Call Activities. Advantages Gained through Mobile Technology. Example 2: High-Tech Field Engineer. Dispatch. Repair Equipment. Time and Materials. Advantages Gained through Mobile Technology. 11. Fitting the Solution to the Problem. Developing a Shopping List. Device Requirements. Online versus Offline Access. Network Requirements. Thin Client versus Thick Client. System Load. Uptime. Security. Going Shopping. The Structure of the Industry. Device Vendors. Systems Integrators. Wireless Network Operators. Wireless Application Gateway Vendors. Enterprise Application Vendors. Platform Vendors. The Size of the Vendor. Total Cost of Ownership (TCO). 12. Deploying a Mobile Enterprise Solution. Measuring the Benefits of Mobile Technology. Metrics for Sales. Metrics for Service Workers. General Metrics. Deployment Phases. Planning a Pilot. Running the Pilot. Initial Implementation. Fiscal Planning Aspects. Health and Safety Concerns. Working while Driving. Effects of Radio Frequency (RF) Signals on Health. Afterword. IV. APPENDICES A: Online Resources. Definitions/Encyclopedias/Tutorials. Industry News/Opinion. Industry Forums. Industry Analysts and Research Firms. Health and Safety. Resources for IT Professionals. Device Vendors. Enterprise Application Vendors. WAG Vendors. Systems Integrators. Wireless Network Operators. Platform Vendors. Vendors of Security Products. Other Vendors. B. Recommended Reading. Technology Adoption. Personal Computing Devices. Wireless Network Technology. Enterprise Applications. Security. Wireless Application Gateways. Business Process Reengineering. Internet. Industries. Health and Safety. Periodicals. Glossary. more

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