The Mobile Revolution - Second Edition
Written by Andrew Pearson, the Director of Marketing at Qualex Consulting Services, Inc., and a six-year Internet and mobile marketing veteran, The Mobile Revolution details how the mobile phone is not only transforming the way people communicate with each other but also how advertisers and marketers are communicating with them. It shows readers how mobile technology's ability to create a highly personal, instant two-way communication between purchasers - or potential purchaser - and seller is something that has never been seen before in the history of commerce. It reveals how companies must create a multi-screen, always on strategy that follows their audience throughout their digital day, or possibly lose their customers altogether. Mobile Revolution argues that not only must they adapt but they must adapt immediately if they want to retain their fickle and technologically savvy customers.The mobile revolution has begun and it will be mobilized, localized, socialized and personalized.
- Electronic book text
- 15 Sep 2011
- Morrisville, NC, United States