Mobile Design and Development

Mobile Design and Development

3.51 (81 ratings by Goodreads)
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Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology.
Mobile Design and Development will help you: * Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context * Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps * Work with flows, prototypes, usability practices, and screen-size-independent visual designs * Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future * Learn how to justify a mobile product by building it on a budget
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Product details

  • Paperback | 309 pages
  • 175.26 x 231.14 x 20.32mm | 589.67g
  • Sebastopol, United States
  • English
  • w. figs.
  • 0596155441
  • 9780596155445
  • 387,374

Table of contents

From the contents:

Chapter 1 A Brief History of Mobile

In the Beginning

The Evolution of Devices

Chapter 2 The Mobile Ecosystem





Operating Systems

Application Frameworks



Chapter 3 Why Mobile?

Size and Scope of the Mobile Market

The Addressable Mobile Market

Mobile As a Medium

The Eighth Mass Medium: What s Next?

Ubiquity Starts with the Mobile Web

Chapter 4 Designing for Context

Thinking in Context

Taking the Next Steps

Chapter 5 Developing a Mobile Strategy

New Rules


Chapter 6 Types of Mobile Applications Mobile Application Medium Types

Chapter 7 Mobile Information Architecture

What Is Information Architecture?

Mobile Information Architecture

The Design Myth

Chapter 8 Mobile Design

Interpreting Design

The Mobile Design Tent-Pole

Designing for the Best Possible Experience

The Elements of Mobile Design

Mobile Design Tools

Designing for the Right Device

Designing for Different Screen Sizes

Chapter 9 Mobile Web Apps Versus Native

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About Brian Fling

Brian Fling has been working in both the mobile and web industries for close to a decade as an entrepreneur, consultant and employee. Brian has worked with everyone from Fortune 50 brands to small startups navigate and make the most of the mobile space. After spending years working with well funded mobile companies that have failed miserably, he has gained a unique perspective on the industry. Avoiding the hype and jargon that plagues the business, Brian seeks to educate people on the tried and true principles and techniques to building cost effective mobile experiences. Brian is a frequent speaker and author on the issues on mobile design, the mobile web and mobile user experience. He was the primary author of the free dotMobi Mobile Web Developer's Guide, downloaded thousands of times over. He is currently writing a book for O'Reilly entitled Mobile Design & Development due out later this year.
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Rating details

81 ratings
3.51 out of 5 stars
5 11% (9)
4 44% (36)
3 31% (25)
2 11% (9)
1 2% (2)
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