Mobile Commerce

Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business

  • Electronic book text
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Description

This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly evolving subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant parties in a company can read to ensure common understanding. Topics include devices, technologies, applications, standards, security, and more.show more

Product details

  • Electronic book text
  • CAMBRIDGE UNIVERSITY PRESS
  • Cambridge University Press (Virtual Publishing)
  • Cambridge, United Kingdom
  • 50 b/w illus.
  • 1139239058
  • 9781139239059

Table of contents

1. The business opportunity; 2. Applications; 3. Technology; 4. Issues; 5. Mobile commerce applications directory.show more

Review quote

'A visionary yet practical book about the mobile devices and applications that are about to change our lives.' Ari Jaaksi, General Manager, Nokia Wireless Software Solutions 'I was impressed by the M-Commerce title ... this book has provided me with some smart ammunition for business planning.' Paul Freeman '... this book provides a much needed overview ... it certainly appeals to anyone wanting an introduction to mobile commerce ...'. Harry Agius, Computer Bulletinshow more