Misunderstanding News Audiences : Seven Myths of the Social Media Era
From its inception, it was imagined that the Internet would benignly transform the nature of news media and its consumers. There were predictions that it would, for example, break up news oligarchies, improve plurality and diversity through news personalisation, create genuine social solidarity online, and increase political awareness and participation among citizens. However, this book finds that, while mainstream news media is still the major source of news, the new media environment appears to lead to greater polarisation between news junkies and news avoiders, and to greater political polarisation. The authors also argue that the dominant role of the USA in the field of news audience research has created myths about a global news audience, which obscures the importance of national context as a major explanation for news exposure differences.
Misunderstanding News Audiences presents an important analysis of findings from recent audience studies and, in doing so, encourages readers to re-evaluate popular beliefs about the influence of the Internet on news consumption and democracy in the West.
- Paperback | 180 pages
- 159 x 235 x 10.16mm | 272g
- 08 Mar 2018
- Taylor & Francis Ltd
- London, United Kingdom
Other books in this series
17 Jul 2017
11 Feb 2016
25 Aug 2010
01 Mar 1998
08 Mar 2018
04 Aug 2009
Table of contents
James Curran, Department of Media and Communications, Goldsmiths, University of London, UK
"In this well-written and important book, Elvestad and Phillips are diligent in their examination of the many myths that have developed about the role of the Internet and its impact on news audiences."
Toril Aalberg, Department of Sociology and Political Science, Norwegian University of Science and Technology, Norway
About Eiri Elvestad
Angela Phillips is Professor of Journalism at Goldsmiths, University of London, UK. She worked as a journalist for print and online publications, as well as in broadcasting, before focusing on academic research in ethical working practices and news audiences. Her last book was Journalism in Context (2015).