Microtrends : The Small Forces Behind Tomorrow's Big Changes
Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.
Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.
Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.
Philo-semites: A growing number of people want to date Jewish men and women.
Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids.
Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.
- Paperback | 640 pages
- 106 x 170 x 26mm | 299.37g
- 31 May 2011
- Little, Brown & Company
- United States
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