Microtrends : The Small Forces Behind Today's Big Changes
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be.
- Electronic book text
- 05 Jun 2008
- Penguin Books Ltd
- London, United Kingdom
About Mark J. Penn
Mark J. Penn has spent over 30 years as an adviser and polling analyst to major corporations and heads of state. He has advised companies from Microsoft to BP and heads of state from U.S. President Clinton to U.K. Prime Minister Blair to others in Asia and Latin America. He started polling after graduating Harvard and attending Columbia Law School. Time Magazine has called Penn "The Master of the Message" and The New York Times has called him "The Guru of Small Things," because of Penn's unique ability to find and motivate niche groups in society. Penn is currently CEO of Burson Marsteller and President of Penn, Schoen & Berland Associates. Writing with Penn is E. Kinney Zalesne, who has served as a White House Fellow and was Counsel to U.S. Attorney General Janet Reno.