Microeconomics

Microeconomics : Explore and Apply activebook 2.0 & Workbook Package

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Description

For courses in Microeconomic Principles.

This easy to read and accessible text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Microeconomics: Explore & Apply, only 18 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include strong coverage of consumer and producer surplus; careful introduction of supply and demand, which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail.
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Product details

  • Mixed media product
  • 215.9 x 276.86 x 22.86mm | 966.15g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0131047248
  • 9780131047242

Table of contents

(NOTE: Each chapter contains a Chapter Summary and Learning Objectives, Key Terms, a Self-Test, and Questions and Problems.)I. A JOURNEY THROUGH THE ECONOMY.

1. The Economic Perspective.
2. Production and Trade.
3. Demand and Supply.
4. The Power of Prices.
II. MICROECONOMIC FOUNDATIONS.

5. Elasticity: Measuring Responsiveness.
6. Consumer Behavior.
7. The Firm and Production.
8. Costs and Profit-Maximizing Output.
III. OUTPUT MARKETS.

9. Pure Competition.
10. Monopoly and Antitrust.
11. Oligopoly and Monopolistic Competition.
IV. INPUT MARKETS.

12. Markets for Labor and Other Inputs.
13. Earnings and Income Distribution.
V. MARKET FAILURE AND GOVERNMENT ACTION.

14. Public Goods, Information, and Regulation.
15. Externalities and Common Property Resources.
16. Public Choice.
VI. THE GLOBAL ECONOMY.

17. Into the International Marketplace.
18. Policy Toward Trade.
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