Microeconomics : Explore and Apply Enhanced Edition

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For one-semester courses in Principles of Microeconomics. This easy to read, accessible, macro-first principles text engages students with familiar real-world examples and applications that bring economics to life. The authors follow an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. If you want to teach with a principles text that brings out economic applications for the purpose of creating informed citizens and voters, preview Ayers/Collinge's Economics Enhanced Edition and their "Explore and Apply" approach. If you like to emphasize Consumer and Producer Surplus with early coverage, take a look at Chapter 4, as well as pages 79-99 in Ayers and Collinge. Do you incorporate critical thinking and writing in your course in effort to get students analyzing economics in the world today? If so, check out the Explore and Apply Section on Business Ethics Ch 7 or in virtually any Explore and Apply section. If you are interested in discussing the impact of the political process on government decision making see Chapter 16 on Public Choice.
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Product details

  • Mixed media product | 491 pages
  • 200.66 x 251.46 x 25.4mm | 997.9g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0131187597
  • 9780131187597

Table of contents

(NOTE: Each chapter contains sections titled A look Ahead, Chapter Summary, Key Terms, Test Yourself, Questions and Problems, and Working with Graphs and Data.) I. A JOURNEY THROUGH THE ECONOMY. 1. The Economic Perspective. 2. Production and Trade. 3. Demand and Supply. 4. The Power of Prices. II. MICROECONOMIC FOUNDATIONS. 5. Elasticity: Measuring Responsiveness. 6. Consumer Behavior. 7. The Firm and Production. 8. Costs and Profit-Maximizing Output. III. OUTPUT MARKETS. 9. Pure Competition. 10. Monopoly and Antitrust. 11. Oligopoly and Monopolistic Competition. IV. INPUT MARKETS. 12. Markets for Labor and Other Inputs. 13. Earnings and Income Distribution. V. MARKET FAILURE AND GOVERNMENT ACTION. 14. Public Goods, Information, and Regulation. 15. Externalities and Common Property Resources. 16. Public Choice. VI. THE GLOBAL ECONOMY. 17. Into the International Marketplace. 18. Policy Toward Trade.
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