Microeconomics : Principles and Tools

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The most successful first edition of a principles of economics text in Prentice Hall history. The authors build a framework for economic reasoning on the Five Principles of Economics then moves the student from memorization to understanding by applying these simple, intuitive and memorable principles repeatedly throughout the text in an "active learning" environment (Economic Experiments, Economic Detective, Using the Tools). The goal is for student to not only think like economists, but to act like economists. The economics analysis is rigorous yet accessible to the average student. The microeconomics organization is modern and balanced, with equal weight given to showing how they are linked. WebCT, Blackboard, myPHLIP supported.
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Product details

  • Paperback | 467 pages
  • 200.7 x 259.1 x 22.9mm | 771.12g
  • Pearson
  • United States
  • English
  • 2nd edition
  • 0130189820
  • 9780130189820

Table of contents

I. INTRODUCTION AND KEY PRINCIPLES. 1. Introduction: What Is Economics? 2. Key Principles of Economics. 3. Markets in the Global Economy. 4. Supply, Demand, and Market Equilibrium. II. A CLOSER LOOK AT SUPPLY AND DEMAND. 5. Elasticity: A Measure of Responsiveness. 6. Market Efficiency and Government Intervention. 7. Consumer Choice. III. MARKET STRUCTURES AND PRICING. 8. Production and Cost. 9. Perfect Competition: Short Run and Long Run. 10. Monopoly. 11. Entry and Monopolistic Competition. 12. Oligopoly and Strategic Behavior. 13. Using Market Power: Price Discrimination and Advertising. 14. Controlling Market Power: Antitrust Policy and Deregulation. IV. SPILLOVERS AND INFORMATION. 15. Public Goods, Taxes, and Public Choice. 16. Environmental Policy. 17. Imperfect Information and Disappearing Markets. V. THE LABOR MARKET AND ECONOMIC CHALLENGES. 18. The Labor Market. 19. Economic Challenges: Poverty, Aging, Health Care. VI. THE INTERNATIONAL ECONOMY. 20. International Trade and Public Policy.
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11 ratings
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