In an over-marketed, highly competitive age getting noticed isn't easy. We are drowning in a sea of message yet gasping for attention. Yet most of us compete on a personal or local level. So why not use the big brand techniques to really stand out? MicroBranding is the simple process of owning a tiny corner in the mind of someone you want to impress. It could be your spouse, your boss, or your customer. The truth is that if they know your name at all, you already have a brand. A MicroBrand is a highly focused, personal or local brand built with clever public relations, innovative, targeted marketing and strategic networking. MicroBrands are efficient, local, and often rely on individual personality. Great marketers have to master the emotional side of the marketing business. They cannot be all logic and no feelings. If your marketing strategy doesn't feel right inside of you, if you can't express it in a passionate, emotional way, it probably won't work on the outside either. MicroBranding explores this concept in detail and shows us how to actively develop and manage our brands. MicroBranding will teach you how to create, build, manage, and protect a powerful personal or local brand. show more
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book.
Close
X
{"bd_js_shop":"Shop","bd_js_too_long_for_shipping_label":"Sorry, that's too long for our shipping labels","bd_js_too_long":"Sorry, that's too long","bd_js_could_not_find_address_try_again":"Sorry, we couldn't find the address. Please try again","bd_saving_percent_off":"{0}%<br>off","bd_js_total_basket_count":"{0, plural, one {You have <b><span class='item-count'>1</span> <span class='item-text'>item</span></b> in your basket} other {You have <b><span class='item-count'>#</span> <span class='item-text'>items</span></b> in your basket}}","bd_js_total_cost":"Total cost: <b class='pink-text big total'>{0}</b>","bd_js_show_less":"show less","bd_js_item_added_to_your_basket":"Item added to your basket","bd_link_prefix":"","bd_js_unable_get_address_enter_manually":"Sorry, we are unable to get the address. Please enter manually:","bd_js_keep_typing_to_refine_search_results":"Keep typing to refine the search results","bd_js_top_categories":"Top Categories","bd_price_save":"Save {0}","bd_js_name_only_letters":"Sorry, full name can only contain letters","bd_js_show_more":"show more","bd_js_enter_valid_email_address":"Please enter a valid email address","bd_js_enter_address_manually":"Enter address manually","bd_js_more_categories":"More Categories","bd_js_continue_shopping":"Continue Shopping","bd_js_account_and_help":"Account & Help","bd_js_basket_checkout":"Basket / Checkout","bd_add_to_basket":"Add to basket","bd_js_enter_first_last_name":"Please enter a first and last name","bd_js_please_enter_your":"Please enter your"}
