The Michigan Bulletin

The Michigan Bulletin

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1916 edition. Excerpt: ...will confess that in our own case we give way frequently in this regard (free publicity for churches, lodges, etc., ) but on the other hand, this part of free publicity does not total to so great an amount, it pleases your home people and the trouble of explaining would cause greater loss in other ways." This man tries to excuse his inconsistency. I believe that an editor should be consistent always and never deviate from his principles. Now-a-days the population of most towns is changing. If a store only tries to keep the old customers, it finds that they gradually die off and a larger per cent. move to other towns. In the meantime new people are coming in. A woman said to me the other day that it was comparatively seldom that a name appeared in the news columns of people who had been in the town ten years. When a new family comes in, they want to know where to trade and they generally select the merchants that they will patronize from the columns of the newspapers. Often the newcomer is suspicious of old established firms, knowing that sometimes they live too much on reputation. Business relations made with newcomers through advertising usually proves permanent. The man who advertises realizes the necessity of making good the promises he puts into print. He gets the A splendid and successful affair was that at Battle Creek, May 18, 19, 20, when the Michigan Press and Printers' Federation held its second annual meet. The attendance was not quite as large as the Grand Rapids gathering fourteen months previous, but was none the less enjoyable and profitable. The good people of Battle Creek, through their Chamber of Commerce and also individually, worked hard for the comfort and pleasure of the several hundred newspaper people...show more

Product details

  • Paperback | 30 pages
  • 189 x 246 x 2mm | 73g
  • Rarebooksclub.com
  • United States
  • English
  • black & white illustrations
  • 1236935438
  • 9781236935434