Methods of Selling

Methods of Selling

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 edition. Excerpt: ...thrives in proportion, and wherever a highly successful newspaper is found, there too will be found a profitable classified advertising medium. Not only does this apply to any newspaper, but broadly applies to trade journals or magazines as well. Mr. Roger J. Sylvia, of Everybody's Magazine, said of classified advertising: "It was the invention of a man of method. It was an absolute necessity that some plan be devised by which the small advertiser could get into the limelight of publicity. Otherwise, his was a hopeless case. The business of one small advertiser.doesn't amount to much--neither does the single 5-cent piece paid to the car conductor--but the total of them amounts to a very respectable figure. The small advertiser wanted his announcement seen. Through the establishment of classified advertising his wish has been gratified, but the actual value of this step did not immediately become apparent. It did, however, just as soon as the public became familiar with this style of advertising. ' The principal value of clean classified advertisingthe other kind is unfit for discussion--is right here; readers actually search for the classified advertising section of publications that censor their advertising. The Small Advertisement The small advertisement was originally inserted with the hope that it would be seen. This hope apparently not being realized, the classified plan was invented and then the small advertiser expected his advertisement would be seen. Now he knows it will be seen, because, from the time when his advertisement might by chance be seen, we have advanced to a time when people search the pages of a publication for it. The Value of Small Ads I will make here a statement that any one who is...
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Product details

  • Paperback
  • 189 x 246 x 4mm | 136g
  • United States
  • English
  • black & white illustrations
  • 1236955749
  • 9781236955746