Merchants Record and Show Window; An Illustrated Monthly for Merchants, Displaymen, Advertising Men ... Volume 42

Merchants Record and Show Window; An Illustrated Monthly for Merchants, Displaymen, Advertising Men ... Volume 42

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 edition. Excerpt: ...he has had, and which will be better than ever for the instruction of assistants, and where they can put in the window just as it will appear before the public, to the last detail. Doll Window at Best's A charming little window of Mr. Trewhella's at Best's showed a number of dolls, each clad in a chic purple dress, all with white trimmings, some seated, some standing, all interested in knitting, across the background, it hangs in folds from the ceiling in half circle with large tassels hanging from the tops. A six-inch heavy fringe hung from the bottom of the curtain. Fixtures were draped in purple and champagne plush. A neat card announcing the opening of this department was placed close to the window glass. some of the materials for which were on the table in the center, and adjoining chairs. The handsome tiny toy furniture stood on a grassy base, for this was a garden party--no less--and the display created no little favorable comment. A recent pair of windows at McCreery's is worthy of note, that were put in without a shred of anything except silk, except the fixtures. McCreery's has long made a strong specialty of silk, and the buyer prefers to have, in the windows, silk not only predominating, but shown to the exclusion of everything else. The windows we speak of featured crepe de chine and georgette crepe in one, and crepe meteor in the other. Each was dressed as follows, without a drape of any kind, but the idea well borne in mind by Mr. Iacobs that in the solid colors displayed, of pastel shades, the shoppers were specially interested in the colors that could be furnished, and that the lack of the hue wanted by anyone would be the occasion of a disappointment. Hence in each of the windows two dozen more

Product details

  • Paperback | 126 pages
  • 189 x 246 x 7mm | 240g
  • United States
  • English
  • black & white illustrations
  • 1236946154
  • 9781236946157