Excerpt from Merchants' Association Review, 1909, Vol. 14
The Merchants' Association will send per sonal letters to every member asking him to give his financial support to the Portola Festival. While the Association has taken no part in the preparations for the Festival, it is none the less interested in its success. Every property owner and business man in the community owes it to himself and to his city to contribute to this great enter prise. If he is not in a position to give a great deal he should give what he can.
There seem to be a few thousand San Franciscans that are not yet awake to the size and possibilities of the Portola Festival. If present plans can be carried out properly, the streets of San Francisco will swarm with visitors for a week, over six millions of new money will be thrown into local circulation, and the City will receive the greatest ad it has ever enjoyed with the single exception of the great fire. This threatens to be the biggest thing in which San Francisco ever indulged, and if San Franciscans themselves are not aware of the importance of it, the people of the State and of neighboring States have shown that they 'are.
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