Merchandising

Merchandising

By (author) 

List price: US$14.14

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 edition. Excerpt: ...was fast displacing swinging in hammocks. These illustrations are used as analogies, since the same general principles apply to merchandising in all lines of business. CHAPTER VIII HOLIDAY GOODS Holiday or Christmas goods are essentially one form of seasonable goods, only that the matter of the season or weather in determining the demand and sale of these goods is not so much the dominant factor as is the Christmas or holiday tradition and spirit, so that the psychological phase is one of peculiar importance. Some of the goods, such as skates and sleds, are used in cold weather. But others, such as books, jewelry, toys, high-priced cutlery, carving knives and forks, are used and sold all the year round, though by custom and tradition some of them, as for instance, carving knives and forks, practically have come to be sold almost entirely during the Christmas or holiday season. From the nature of the situation, there can be no hard and fast definition of what constitutes holiday goods. Especially is this true, because many of them, Christmas cards as an example, ebb and flow in popular favor, and are the subjects of changes in popular taste to an extent that makes intelligent ordering of them a very "difficult, and delicate, not to say, dangerous operation," as Koko in the Mikado remarked of self-decapitation. As a rule they are luxuries rather than necessities, and in this respect differ essentially from the regular lines of seasonable goods. As a matter of fact almost anything that can be given as a present, and can be used in cold weather, may be classed under the head of holiday goods. So far as the sales of the manufacturers to the wholesaler or jobber, and of the jobber to the retailer are concerned, the large volume of such sales is made...show more

Product details

  • Paperback | 32 pages
  • 189 x 246 x 2mm | 77g
  • Rarebooksclub.com
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236674014
  • 9781236674012