Memes, Societies and Human Evolution

Memes, Societies and Human Evolution : How Humans Came to Dominate the Planet and Then Threaten Its Ecology

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Why has the human species been so successful? Richard Dawkins suggested in The Selfish Gene that it was the ability to transmit memes (or ideas) from generation to generation that distinguished humans from all other animals. Roger Heppleston has developed the concept of memes to explain how humans came to be the most successful large mammal on the Earth. An ambitious synthesis of history, anthropology, paleoanthropology, evolutionary theory and ecology, Memes, Societies and Human Evolution can claim to be the first complete history of human society written from this evolutionary perspective. The very success of humans is now threatening their future, as the level of human population and wealth has reached the limits that planet Earth can support. The study of human evolution gives an insight as to why humans seem unable to co-operate to avoid ecological threats like global warming. At the end of the book the author comes to an unexpected conclusion about the actions necessary to save the planet for our children. Memes, Societies and Human Evolution is on the approved reading list of the International Big History Association.show more

Product details

  • Paperback | 390 pages
  • 152.4 x 228.6 x 22.35mm | 662.24g
  • Createspace Independent Publishing Platform
  • English
  • Illustrations, black and white
  • 1507802005
  • 9781507802007

About MR Roger W Heppleston

Roger Heppleston read Mathematics at Jesus, Cambridge and statistics at Birmingham University. He had an international business career in planning and distribution, working for scientific and pharmaceutical companies. Since his retirement in 2009 he has travelled widely and has expanded his knowledge through Open University courses. In2015 he published his first book Memes, Societies and Human Evolution: How humans came to dominate the planet and then threaten its ecology. Roger is a passionate humanist and seeks to promote humanist values from his web site www.eco-humanity.co.uk. He lives in Buckinghamshire, UK with his American wife Judith and has two adult children, Grace and Neal.show more

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