Meetings, Expositions, Events and Conventions

Meetings, Expositions, Events and Conventions : An Introduction to the Industry

3.63 (19 ratings by Goodreads)
By (author)  , By (author)  , By (author) 

List price: US$79.40

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

For courses in meeting, event, exposition and convention planning and management. The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.show more

Product details

  • Hardback | 544 pages
  • 182.88 x 233.68 x 25.4mm | 929.86g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0131125877
  • 9780131125872

Table of contents

1. Introduction to the Meetings, Expositions, Events, and Conventions Industry. 2. Planning, Organizing, Directing, and Control in MECC. 3. Meeting, Exhibition, Event, and Convention Sponsors. 4. Meeting and Convention Venues. 5. Exhibitions. 6. Special Events Management. 7. Food and Beverage. 8. Destination Management Companies. 9. Service Contractors. 10. Program Planning. 11. Convention and Visitors Bureaus. 12. Legal Issues in the Meetings, Exhibitions, Events, and Conventions Industry. 13. Directing the Future of Convention and Meeting Technology 14. International Issues in MEEC. 15. Putting It All Together.show more

About Sue Plumley

George G. Fenich, Ph.D. was a practitioner in the hospitality industry before joining academe in 1985. He is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans. His doctoral dissertation entitled "The Dollars and Sense of Convention Centers" is one of the seminal works on the subject. Dr. Fenich has written over 25 articles in academic journals and has made almost 75 presentations at national conventions, including those of the Professional Convention Management Association, the International Association of Convention and Visitor Bureaus, and the Association for Convention Operations Management.show more

Rating details

19 ratings
3.63 out of 5 stars
5 42% (8)
4 11% (2)
3 26% (5)
2 11% (2)
1 11% (2)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X