The Medium is the Massage
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The Medium is the Massage

3.94 (13,250 ratings by Goodreads)
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30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
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Product details

  • Paperback | 160 pages
  • 102 x 178 x 15.24mm | 208.65g
  • Hamburg, Germany
  • English
  • New edition
  • New edition
  • ill
  • 1584230703
  • 9781584230700
  • 12,664

Review quote

These laws of media, which McLuhan calls "the tetrad," can help one to understand and, perhaps, respond constructively to the new medium.... Some of the implications seem prophetic.--Euchner, Jim "Research-Technology Management (Journal) "
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Rating details

13,250 ratings
3.94 out of 5 stars
5 40% (5,234)
4 30% (3,923)
3 20% (2,687)
2 7% (915)
1 4% (491)
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