Medici Effect

Medici Effect : What You Can Learn from Elephants and Epidemics

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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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Product details

  • Paperback | 224 pages
  • 142.2 x 205.7 x 20.3mm | 181.44g
  • Harvard Business Review Press
  • Boston, MA, United States
  • English
  • First Trade Paper Edition
  • 1422102823
  • 9781422102824
  • 132,881

About Frans Johansson

Frans Johansson knows about intersections. He was raised in Sweden by his African-American/Cherokee mother and Swedish father. After majoring in environmental science at Brown University he went on to attend Harvard Business School. He was a founder and former CEO of, a Boston-based enterprise software company, and VP of Business Development of Dola Health Systems, a health care company in Baltimore and Sweden.
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Rating details

1,227 ratings
3.91 out of 5 stars
5 33% (400)
4 35% (424)
3 26% (313)
2 6% (77)
1 1% (13)
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