The Media Were American
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The Media Were American : U.S. Mass Media in Decline

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It has become clear that the U.S. media are no longer increasingly their grip throughout the globe: Asia and the Arab/Moslem world is virtually saturated with their own national media output. Tunstallproduces a well-written, provocative snapshot at global media today. His point of view is relentlessly global: he considers the role of the media in the collapse of the Soviet Union, the ascendanceof the Brazillian and Mexican soap opera, the increasing strength of "Bollywood" - the national cinema output of india- as well as the relative decline in influence of US media . Importantly, Tunstall focuses on both the nation state and the geographical and cultural region as crucial levels in today's mass media. Both the United States and the US mass media have now lost their previous moral leadership. Lone American control of the world news flow has ceased. today, rather than Global media, we see a world media system comprised of inter-locking national-regional-cultural systems. Tunstall's assessment is a wake-up call for insular American media consumers.show more

Product details

  • Hardback | 480 pages
  • 154.9 x 236.2 x 27.9mm | 793.8g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 28 halftones, 2 line illus.
  • 0195181468
  • 9780195181463

Table of contents

INTRODUCTION; PART A: AMERICAN MEDIA IN DECLINE; 1. ANGLO-AMERICAN, GLOBAL AND EURO-AMERICAN MEDIA VERSUS MEDIA NATIONALISM; 2. TELEVISION SOAP OPERAS, TELENOVELAS, BRAZIL; 3. FROM B2B TO BEDROOM AND FROM USA TO WORLD; 4. FREAKISH MEDIA FINANCES BENEFIT NUMBER ONE; 5. MEDIA MOGULS ARE NATIONAL; 6. ANGLO-AMERICAN WORLD NEWS, PUBLIC RELATIONS AND UNREPORTED MASS KILLINGS; 7. US WORLD MEDIA PEAK AROUND 1950; 8. SINCE 1950: THE US LOOKING SUPERLATIVE, WHILE LOSING WORLD MEDIA MARKET SHARE; 9. DECLINE: US MEDIA, MORAL AUTHORITY, "SOLE SUPERPOWER"; PART B: BIG POPULATION COUNTRIES: INDIA AND CHINA; 10. THE RISE OF BIG POPULATION COUNTRIES AND THEIR MEDIA; 11. INDIA'S MULTI-RING MEDIA CIRCUS; 12. CHINA: CAPITALIST-COMMUNIST MEDIA STIR-FRY; PART C: WORLD MEDIA PECKING ORDER; 13. WORLD MEDIA PECKING ORDER; 14. EUROPE AND EURO-AMERICAN MEDIA; 15. AFRICA: BOTTOM OF THE MEDIA PECKING ORDER; PART D: MEDIA AND CULTURAL NATIONALISM IN EMPIRE, WORLD REGIONAL, AND GLOBAL, SETTINGS; 16. NATIONAL MEDIA SYSTEM AS LEAD PLAYER; 17. A SEPARATE ARAB MEDIA BLOC; 18. SPANISH LANGUAGE MEDIA IN LATIN AMERICA; 19. 21 NEW NATION STATES REPLACE COMMUNIST MEDIA EMPIRE; 20. AMERICAN MEDIA DECLINE TO CONTINUE?show more

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