Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e

3.75 (4 ratings by Goodreads)
By (author)  , Edited by 

Free delivery worldwide

Available. Dispatched from the UK in 4 business days
When will my order arrive?

Description

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill. Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation. Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communication Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet Ch. 6 Online Communication Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communication in a Federal Agency Ch. 12 Crisis Communication in Public Affairs Ch. 13 Honest Spin: Ethics in Public Affairs Appendices Glossary Epilogue Index For Complete Table of Contents, see MediaRelationsHandbook.comshow more

Product details

  • Hardback | 332 pages
  • 175.26 x 246.38 x 25.4mm | 521.63g
  • TheCapitol.Net, Inc
  • Alexandria, VA, United States
  • English
  • black & white illustrations
  • 1587331713
  • 9781587331718
  • 1,568,524

Rating details

4 ratings
3.75 out of 5 stars
5 50% (2)
4 0% (0)
3 25% (1)
2 25% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X