Media Management in the Age of Giants
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Media Management in the Age of Giants : Business Dynamics of Journalism, Second Edition

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Description

The emergence of giant media corporations has created a new era in mass communications. The world of media giants - with a focus on the bottom line - makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.show more

Product details

  • Paperback | 408 pages
  • 152.4 x 226.06 x 27.94mm | 635.03g
  • University of New Mexico Press
  • Albuquerque, NM, United States
  • English
  • Second Edition
  • 1 drawings, 8 halftones, 10 figs., 4 charts, 20 tables
  • 0826351638
  • 9780826351630
  • 1,322,698

Flap copy

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?show more

About Dennis F. Herrick

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.show more

Rating details

8 ratings
3.75 out of 5 stars
5 38% (3)
4 12% (1)
3 38% (3)
2 12% (1)
1 0% (0)
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