Media Management in the Age of Giants

Media Management in the Age of Giants : Business Dynamics of Journalism

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Description

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.show more

Product details

  • Paperback | 392 pages
  • 152.4 x 226.06 x 27.94mm | 635.03g
  • University of New Mexico Press
  • Albuquerque, NM, United States
  • English
  • 2nd edition
  • 0826351638
  • 9780826351630
  • 1,303,541

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This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?show more
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