Media/Impact : An Introduction to Mass Media

3.27 (44 ratings by Goodreads)
  • Paperback
By (author) 

List price: US$30.95

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


This book should be of interest to undergraduate courses in communications and journalism.
show more

Product details

  • Paperback | 424 pages
  • 182.88 x 233.68 x 20.32mm | 762.03g
  • Cengage Learning, Inc
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • Updated ed.
  • 053412660X
  • 9780534126605

Table of contents

Preface/credits. Part One: Overview. Mass media impact on America. Understanding the mass media industries. Part Two: The media industries. The newspaper industry. The magazine industry. The radio industry. The television industry. The movie industry. The recording industry. The book publishing industry. Part Three: Support industries. Advertising. Public relations. Part Four: Issues and effects. Ownership and news gathering. Media effects. Legal and regulatory issues. Ethical practices. Part Five: Appendixes. Media resources. Media statistics. End notes index.
show more

Rating details

44 ratings
3.27 out of 5 stars
5 18% (8)
4 20% (9)
3 39% (17)
2 16% (7)
1 7% (3)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X