Media/Impact

Media/Impact : An Introduction to Mass Media

3.26 (38 ratings by Goodreads)
  • Paperback
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Description

This book should be of interest to undergraduate courses in communications and journalism.show more

Product details

  • Paperback | 424 pages
  • 182.88 x 233.68 x 20.32mm | 762.03g
  • Cengage Learning, Inc
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • Updated ed.
  • 053412660X
  • 9780534126605

Table of contents

Preface/credits. Part One: Overview. Mass media impact on America. Understanding the mass media industries. Part Two: The media industries. The newspaper industry. The magazine industry. The radio industry. The television industry. The movie industry. The recording industry. The book publishing industry. Part Three: Support industries. Advertising. Public relations. Part Four: Issues and effects. Ownership and news gathering. Media effects. Legal and regulatory issues. Ethical practices. Part Five: Appendixes. Media resources. Media statistics. End notes index.show more

Rating details

38 ratings
3.26 out of 5 stars
5 21% (8)
4 18% (7)
3 34% (13)
2 18% (7)
1 8% (3)
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