Media Design : The Practice of Communication Technologies
For courses in Desktop Publishing, Visual Communication, or Graphics Programs.This book consists of applying known and accepted design concepts to varied new technologies being used in today's society. This text introduces both teacher and student to new technologies and the proper use of technology in the communications process. The chapters cover both the theory and practice of technology as a communication tool. Another important feature of this book is that it explains and models the proper design principles, which are being sorely ignored in the current use of communication technology. Finally, we provide practical instances and supply examples the instructor can use in class to demonstrate the proper and improper use of the technology.
- Paperback | 192 pages
- 204.2 x 250.4 x 8.1mm | 371.95g
- 17 Apr 2003
- Pearson Education (US)
- Upper Saddle River, NJ, United States
Back cover copy
This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully. Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmony--thoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout. A valuable reference for professionals in public relations, advertising assistants, marketing assistants, and administrative assistants.
Table of contents
1. Media Harmony. 2. The Medium Is Message? 3. Perception. 4. Visual Technology. 5. Audio Technology. 6. Digital Video. 7. Digital Presentations. 8. Graphic Design for the WWW. 9. Default Design. 10. New Technology.