Media, Communication, Culture

Media, Communication, Culture : A Global Approach

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Description

This book is an introduction to media and cultural studies, written by a leading scholar in the field. Lull discusses the key critical concepts in contemporary culture and communication, as well as providing an up-to-date account of current developments worldwide. Drawing on major streams of social and cultural theory and on empirical and ethnographic studies, Lull analyzes how the media interact with and influence ideology, consciousness, hegemony, rules, power, meaning and culture. Among the symbolic and cultural forms discussed in this lively text are rap music, graffiti, black cultural power in America's inner cities, the part played by satellite technology in the downfall of communist regimes, television and everyday life in China, and the role of modern media in the alternation of global cultural territories. By emphasizing the social nature of media institutions, the polysemy of symbolic texts, and the interpretative and utilitarian ambitions of audiences in a wide range of cultural contexts, Lull leads the reader through a complex web of social influences.show more

Product details

  • Hardback | 200 pages
  • 152 x 229mm
  • Polity Press
  • Oxford, United Kingdom
  • notes, glossary, references, index
  • 0745611370
  • 9780745611372

Table of contents

1. Ideology, Consciousness, Hegemony. 2. Social Rules and Power. 3. Culture and Cultural Power. 4. The Active Audience. 5. Meaning in Motion. 6. Itineraries of the Everyday.show more