Measuring the User Experience
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Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics

4.05 (378 ratings by Goodreads)
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Description

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
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Product details

  • Paperback | 320 pages
  • 187.96 x 233.68 x 12.7mm | 635.03g
  • Morgan Kaufmann Publishers In
  • San Francisco, United States
  • English
  • 2nd edition
  • Approx. 120 illustrations (120 in full color); Illustrations, unspecified
  • 0124157815
  • 9780124157811
  • 115,265

Table of contents

Chapter 1 Introduction Chapter 2 Background Chapter 3 Planning Chapter 4 Performance Metrics Chapter 5 Issue-Based Metrics Chapter 6 Self-Reported Metrics Chapter 7 Behavioral and Physiological Metrics Chapter 8 Combined and Comparative Metrics Chapter 9 Special Topics Chapter 10 Case Studies Chapter 11 Ten Keys to Success
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Review Text

"This book discusses various efforts to identify, collect, analyze, improve, and present metrics that can be used to measure usability.It is well made. It is also fun to read. I recommend it to managers interested in or in charge of user experience design for their products." --ComputingReviews.com, January 2014

".the source of the data in this book is focused more on the data that you collect while performing user research, but the bottom line is that it will help you improve your data analysis skills.this is a great reference book when you feel stuck with a set of user research data, but cannot figure out how to derive value from it." --Actual Insights blog, October 2013

"This is a how-to guide not a theoretical treatise, they say, providing practical advice about what metrics to collect in what situations, how to collect them, how to make sense of the data using various analysis techniques, and how to present the results in the clearest and most compelling way." --Reference & Research Book News, October 2013

"This book is a great resource about the many ways to gather usability metrics without busting your budget. If you're ready to take your company's user experience process to the next maturity level, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." --Jakob Nielsen, Principal of Nielsen Norman Group, author of Usability Engineering and Mobile Usability

"A great second edition, with updated content based on new research and completely new case studies. If you work in the field of user experience, you should buy this book, read it, and use it." --James R. (Jim) Lewis, Ph.D., CHFP, Senior Human Factors Engineer, IBM Software Group

"This book is amazing. It's everything you need to know about measuring the user experience. If you are a user experience professional you must read it. Not skim -- read. It's well written, and very thorough. I'll be keeping it close at hand as my "go-to" book." --Susan Weinschenk, Ph.D., Founder of the Weinschenk Institute
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Review quote

"If Tom and Bill could convince me, perhaps the world's biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there's no doubt they'll convince you. I loved reading this book, because it was exactly like having a fascinating conversation with a very smart, very seasoned, and very articulate practitioner. They tell you everything you need to know (and no more) about all the most useful usability metrics, explain the pros and cons of each one (with remarkable clarity and economy), and then reveal exactly how they actually use them after years and years of real world experience. Invaluable!" Steve Krug, author of Don't Make Me Think: A Common Sense Approach to Web Usability "This book is a great resource about the many ways you can gather usability metrics without busting your budget. If you're ready to take your user experience career to the next level of professionalism, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." Jakob Nielsen, Principal, Nielsen Norman Group, author of Usability Engineering and Eyetracking Web Usability "If you do any type of usability testing, you need this book. Tullis and Albert have written a clear and comprehensive guide with a common-sense approach to usability metrics." Ginny Redish, President of Redish and Associates, Inc., author of Letting Go of the Words

"The book is well-structured for the practitioner.... It is a real pleasure to encounter a book that not only takes the reader on a journey through the rich possibilities of technique, but does so in a a manner that is clear, readable, and accessible. I was particularly pleased with the simple explanations of statistical techniques, which are so often presented as incomprehensible.... Whether you've conducted remote studies in the past and want to extend your capability and knowledge, or if you are a complete newcomer, this excellent book is a necessary companion on your journey from the lab into the outside world. You will refer to it often, and it will alert you to opportunities and dangers. What more could you ask of a book?" Gerry Gaffney, User Experience, Vol 10, Issue 2, 2nd Quarter, 2011
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About Thomas Tullis

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors in Information Design at Bentley University and a frequent instructor at the International Usability Professional's Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is coauthor (with Tom Tullis) of Measuring the User Experience and Beyond the Usability Lab. He is on the editorial board for the Journal of Usability Studies. Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company's usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek , Business 2.0 , Money , The Boston Globe , The Wall Street Journal , and The New York Times.
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Rating details

378 ratings
4.05 out of 5 stars
5 37% (140)
4 38% (142)
3 21% (78)
2 3% (13)
1 1% (5)
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