Mastering Strategy

Mastering Strategy

  • CD-ROM

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Description

Appropriate for undergraduate and graduate level courses in Strategic Management, 'Mastering Strategy' is an interactive multimedia CD-ROM that uses video and interactive exercises to help students link the theory they learn in class with realistic business situations.show more

Product details

  • CD-ROM
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 0130600148
  • 9780130600141

Table of contents

1. Concept of Strategic Management. 2. Vision and Mission. 3. External Environment. 4. Competitor Analysis. 5. Internal Analysis. 6. Strategic Analysis and Choice. 7. Business Level Strategy in a Single or Dominant-Product Business. 8. Corporate Level Strategy. 9. Strategic Implementation. 10. Strategic Control. 11. Leadership and Governance. 12. International Management.show more