Appropriate for undergraduate and graduate level courses in Strategic Management, 'Mastering Strategy' is an interactive multimedia CD-ROM that uses video and interactive exercises to help students link the theory they learn in class with realistic business situations.
- 22 Jun 2001
- Pearson Education Limited
- Harlow, United Kingdom
Table of contents
1. Concept of Strategic Management. 2. Vision and Mission. 3. External Environment. 4. Competitor Analysis. 5. Internal Analysis. 6. Strategic Analysis and Choice. 7. Business Level Strategy in a Single or Dominant-Product Business. 8. Corporate Level Strategy. 9. Strategic Implementation. 10. Strategic Control. 11. Leadership and Governance. 12. International Management.