Mastering Strategy

Mastering Strategy : Universal CD-ROM Edition, Version 1.1

  • CD-ROM

List price: US$16.99

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Appropriate for undergraduate and graduate level courses in Strategic Management.Mastering Strategy is an interactive multimedia CD-ROM that uses video and interactive exercises to help students link the theory they learn in class with realistic business situations. The episodes and interactive exercises on the CD are based on CanGo, a fictional e-commerce startup that sells a variety of entertainment products and services online. The episodes show students how all the functional areas of business work together to ensure the growth of the company as well as how to apply business theories to CanGo's daily operations.
show more

Product details

  • CD-ROM
  • Pearson
  • United States
  • 0130462438
  • 9780130462435

Table of contents

1. Concept of Strategic Management. 2. Vision and Mission. 3. External Environment. 4. Competitor Analysis. 5. Internal Analysis. 6. Strategic Analysis and Choice. 7. Business Level Strategy in a Single or Dominant-Product Business. 8. Corporate Level Strategy. 9. Strategic Implementation. 10. Strategic Control. 11. Leadership and Governance. 12. International Management.
show more