Mastering Business Essentials: Universal Edition, Version 1.0

Mastering Business Essentials: Universal Edition, Version 1.0

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Description

Mastering Business Essentials is an interactive twelve-module CD that connects all the functional areas at an online entertainment company. Every module of Mastering Business allows students to view a key problem or decision in a format that closely mimics actual real-world scenarios. This CD can be value-packed for Free with any of our Introduction to Business texts.show more

Product details

  • CD-ROM
  • 162.56 x 223.52 x 2.54mm | 54g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130600083
  • 9780130600080

Table of contents

1. Managerial Accounting and Cost Behavior. 2. The Economic Way of Thinking. 3. Raising Capital. 4. The Goal of the Firm and Social Responsibility. 5. Work Motivation. 6. Leadership. 7. Groups and Teams. 8. Ethical Issues. 9. Marketing Concept/Strategy. 10. Understanding Consumer Behavior. 11. Strategy and Operations. 12. Concepts of Strategic Management.show more