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A basic marketing text designed for the manager or business owner rather than the sales staff, which describes how to develop action plans and how to use various techniques to increase sales. Checklists and self-help exercises are included.
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Product details

  • Book | 112 pages
  • Kogan Page Ltd
  • London, United Kingdom
  • figs.
  • 0749412542
  • 9780749412548

Table of contents

Overview of marketing; finding out about your customers; why plan?; putting the plan into practice; looking ahead.
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