Marketing for Managers

Marketing for Managers

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Description

'Marketing' is not a department, but an aspect of the business that every manager has a responsibility for. In today's highly competitive marketplace, the degree of marketing expertise can literally make or break both companies and the careers of those working within them. This book by a leading marketing educator and writer, provides the non-specialist with the key rules and principles of modern marketing. Moreover it shows readers how to apply these rules and principles in the work place, providing them with an important business skill to enhance their careers and performance.show more

Product details

  • Paperback | 144 pages
  • 130 x 197 x 12.7mm | 161g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • English
  • diagrams
  • 075281382X
  • 9780752813820