Marketing for Hospitality and Tourism, Global Edition
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Marketing for Hospitality and Tourism, Global Edition

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Description

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Product details

  • Paperback | 688 pages
  • 216 x 276 x 23mm | 1,340g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • English
  • 7th edition
  • 1292156155
  • 9781292156156
  • 189,850

Table of contents

Part I: Understanding the Hospitality and Tourism Marketing Process1. Introduction: Marketing for Hospitality and Tourism2. Service Characteristics of Hospitality and Tourism Marketing3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies4. The Marketing Environment5. Managing Customer Information to Gain Customers Insights6. Consumer Markets and Consumer Buying Behavior7. Organizational Buyer Behavior of Group Market8. Customer Driven Marketing Strategy: Creating Value for Target Customers PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix9. Designing and Managing Products and Brands: Building Customer Value10. Internal Marketing11. Pricing: Understanding and Capturing Customer Value12. Marketing Channels: Delivering Customer Value13. Engaging Customers and Communicating Customer Value14. Public Relations and Sales Promotion15. Professional Sales16. Direct, Online, Social Media and Mobile PART IV: Managing Hospitality and Tourism Marketing17. Destination Marketing18. Next Year's Marketing Plan
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