Marketing fängt beim Kunden an

Marketing fängt beim Kunden an : Taktik geht vor Strategie (Bottom-Up Marketing)

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About Al Ries

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
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