Marketing de Guerrilla

Marketing de Guerrilla

3.9 (3,514 ratings by Goodreads)
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Description

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them.Special strategies for forming strategic marketing alliances with other businesses.The latest tactics for independent contractors & those who do business on the telephone.Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.Management lessons for the entrepreneur in the 21st century.show more

Product details

  • Paperback | 432 pages
  • 152.4 x 226.06 x 27.94mm | 657.71g
  • Morgan James Publishing
  • United States
  • English, Spanish
  • black & white illustrations
  • 160037512X
  • 9781600375125
  • 776,855

Review quote

"A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses." -- LOS ANGELES TIMES "LOS ANGELES TIMES"show more

Rating details

3,514 ratings
3.9 out of 5 stars
5 34% (1,182)
4 33% (1,169)
3 25% (881)
2 6% (213)
1 2% (69)
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