Marketing Your Library's Electronic Resources

Marketing Your Library's Electronic Resources

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Description

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includesseven complete programs from both public and academic libraries;

an examination of the e-resource life cycle;
cutting edge guidance on COUNTER usage reports and other web analytics;
advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
numerous examples of well-executed plans and outcomes.

This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
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Product details

  • Paperback | 192 pages
  • 215 x 279 x 12.7mm | 562.45g
  • ALA Editions
  • Chicago, IL, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0838915655
  • 9780838915653
  • 735,540

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