Marketing Your Creative Portfolio

Marketing Your Creative Portfolio

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For courses in Career Development, Portfolio Design, Graphic Imaging, and Computer Arts.This workbook-style text is a step-by-step approach detailing how to make the leap from creating a portfolio to getting a job as a professional creative. Its format is aimed at the visual/spatial learner, and shows the process in creating and gathering the marketing materials that support a portfolio, providing information and up-to-date strategies for interviewing, portfolio presentation, and salary negotiation. It combines traditional career development with market-savvy techniques specific to the design and fine arts more

Product details

  • Paperback | 285 pages
  • 210.3 x 275.3 x 15.2mm | 630.5g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 0130977330
  • 9780130977335

About Elizabeth Hungerland

Buff Hungerland is Academic Director for General Education at The Art Institute of Seattle. She has been an instructor for several years in the School of Design, where she has taught Design, 3-Dimensional Design, Color and Composition, Jewelry, and Design History; in the School of Fashion, where she taught Store Operations, Buying, and Leadership classes; and in General Education, where she taught English Composition and Career Development classes. She is a color consultant and makes art in both two and three dimensions. She has owned a retail store, and exhibited for 15 years in fine craft, carrying a client list of 150 galleries and stores. Ms. Hungerland has an MA in Adult Education from Antioch University-Seattle, a K-12 Certificate in Art Education from the University of Northern Colorado, and a BA in Art History from the University of California-Riverside. Her current research interests lie in multiculturalism in design education and teaching logical/mathematical subjects to the visual/spatial student. She is passionate about design and design education and is grateful for the forum and teaching/learning exchange with her students. Ms. Hungerland lives with her husband, an architect, and several furry creatures on an island in the Puget Sound, a short ferry ride from Seattle, Washington. She has two grown daughters, more talented than they know. For educator support for this book, contact Buff Hungerland at For questions to ask and stories to share, e-mail her at more

Review quote

"Very complete...nice balance. Written with imagination--will hold the attention of the student." -- Robert Ferro, Pittsburg State University "Includes methodology for all types of adult learners. Organization of material, ease of use, appeal to visual exercises are excellent." -- Norka Shedlock, The Art Institute of Seattleshow more

Table of contents

1. The Foundation. 2. The Marketplace. 3. Graphic Presentation: Marketing Documents. 4. The Interview. 5. The Offer. 6. more

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