Marketing Warfare: 20th Anniversary Edition
List price: US$26.95
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Description
* In-depth analyses of some of the biggest marketing successes and failures of the last two decades
* Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed
* Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader?
Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors-and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics-defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules.
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Product details
- Hardback | 240 pages
- 193 x 211 x 23mm | 540g
- 16 Dec 2005
- McGraw-Hill Education - Europe
- MCGRAW-HILL Professional
- New York, NY, United States
- English
- Annotated
- 2nd edition
- w. num. figs.
- 0071460829
- 9780071460828
- 284,411
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About Al Ries
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
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