Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how - and your bottom line - by Marketing Smart!
- Paperback | 282 pages
- 152.4 x 228.6 x 18.03mm | 489.88g
- 14 Jul 2010
- London, United Kingdom
- black & white illustrations