Marketing Research

Marketing Research

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Description

Centred around a conceptual model of marketing research, this text provides a strong learning framework for students. Includes recent research, examples and data sets from the Asia Pacific region, and industry standard SPSS is integrated throughout.show more

Product details

  • Paperback | 570 pages
  • Cengage Learning Australia
  • South Melbourne, Australia
  • 0170127346
  • 9780170127349