Marketing Plan Development Guide

Marketing Plan Development Guide

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Description

This guide provides a structured framework for the research and analysis tasks that go into the planned marketing of a product or service. This concise text remains focused, while still considering all aspects of the marketing plan. The focus is on data gathering and assessment, planning and communicating information about the many factors that may impact on a firm's present and future marketing efforts.show more

Product details

  • Paperback | 55 pages
  • 178 x 235 x 6.35mm | 250g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130377554
  • 9780130377555