Marketing: A Practical Approach

Marketing: A Practical Approach

  • Paperback
By (author) 

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Description

Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.show more

Product details

  • Paperback | 576 pages
  • 210 x 261 x 24mm | 1,350g
  • McGraw-Hill Education - Europe
  • McGraw-Hill Australia
  • Australia
  • New edition
  • 7th New edition
  • 0070287007
  • 9780070287006
  • 178,366