Marketing: A Practical Approach

Marketing: A Practical Approach

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Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their more

Product details

  • Paperback | 576 pages
  • 210 x 261 x 24mm | 1,350g
  • McGraw-Hill Education - Europe
  • McGraw-Hill Australia
  • Australia
  • New edition
  • 7th New edition
  • 0070287007
  • 9780070287006
  • 71,594