Marketing Now

Marketing Now : A Curriculum Resource for Schools and Colleges

  • Loose-leaf

List price: US$45.04

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This photocopiable curriculum resource is based on the marketing activities of Lever Brothers Ltd, a successful UK-based multinational company. The activities and case study in the pack give students a first-hand insight into the world of marketing. The pack includes 12 sets of worksheets covering the "4 Ps" - Product, Price, Place and Promotion. Each set of worksheets provides a concise introduction to marketing concepts, information about how marketing happens in companies, ideas for further activites and a helpful glossary. A 24-page illustrated case study based on Lever's Mission Statement provides a genuine insight into the workings of modern business organizations. A 30-page guide offers suggestions for using the pack and a map for linking the student assignments and follow-on activities to National Curriculum attainment targets in Maths, English and Technology. This pack is suitable for the following Business Studies courses: Intermediate and Advanced GNVQ, National Curriculum Key Stage 4, GCSE, AS/A level, BTEC First and National, and other post-16 courses.show more

Product details

  • 12-17
  • Loose-leaf | 144 pages
  • Pearson Education Limited
  • Heinemann Educational Publishers
  • Harlow, United Kingdom
  • 0435450247
  • 9780435450243