Marketing

Marketing : Real People, Real Choices

3.3 (78 ratings by Goodreads)
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List price: US$124.00

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Description

textformat=02> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life in the trenches of the marketing woshow more

Product details

  • Mixed media product | 608 pages
  • 215 x 284 x 29mm | 1,613g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 2nd edition
  • colour illustrations
  • 0130558176
  • 9780130558176

Rating details

78 ratings
3.3 out of 5 stars
5 19% (15)
4 24% (19)
3 33% (26)
2 14% (11)
1 9% (7)
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