Marketing and Marketing Assessment
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Marketing and Marketing Assessment

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Description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.show more

Product details

  • Paperback | 204 pages
  • 156 x 234 x 10.92mm | 367g
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • black & white illustrations
  • 1138980439
  • 9781138980433

Table of contents

1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.show more

About J. L. Sewell

Multivolume collection by leading authors in the fieldshow more