Marketing Management

Marketing Management : Analysis, Planning, Implementation and Control

4.07 (3,567 ratings by Goodreads)
  • Paperback
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Description

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.show more

Product details

  • Paperback | 800 pages
  • 178 x 235mm | 1,430g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • International 8 Revised ed
  • 0130980056
  • 9780130980052

Table of contents

Understanding market management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programs; organizing, implementing and controlling marketing effort.show more

Rating details

3,567 ratings
4.07 out of 5 stars
5 43% (1,526)
4 33% (1,164)
3 17% (597)
2 5% (168)
1 3% (112)
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