Marketing Management

Marketing Management : Strategy and Action

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Description

This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.show more

Product details

  • Hardback | 800 pages
  • 198 x 234 x 36mm | 1,419.98g
  • Cengage Learning, Inc
  • PWS
  • London, United States
  • English
  • 0534047882
  • 9780534047887

Table of contents

Marketing planning and strategy. Defining and measuring marketing opportunity. Marketing strategy and marketing mix. Strategic marketing planning. Special areas of marketing management.show more

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