Marketing Innovations for Sustainable Destinations

Marketing Innovations for Sustainable Destinations

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Description

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
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Product details

  • Hardback | 352 pages
  • 154.94 x 236.22 x 25.4mm | 498.95g
  • Oxford, United Kingdom
  • English
  • 25 Figures
  • 1906884056
  • 9781906884055
  • 1,382,616

Table of contents

Introduction; Advertising and Word of Mouth in Tourism, a Simulation Study; Infosource Scale: a Measure to Assess External Tourism Information Sources' Importance; European Tourist Destinations in Internet Search Engines: a Comparison; Rejuvenating Touristic Consumption; The Role of Emotions in Consumer Decision Making for Budget City Breaks; Tourist Decision Strategies in a Multi-Level Perspective; Push Motivations for Tourism Mountain Destinations; Perceived Authenticity of Cultural Heritage Sites: Towards an Integrative
Conceptual Model; Assessing Mainland Chinese Tourists' Satisfaction with Hong Kong using the Tourist Satisfaction Index; Angry or Regretful? The Effect of Dissatisfaction on Tourists' Negative Word of Mouth and Exit; The Concept of Travel Horizon Revisited: Toward More Relevance of Past Travel Experience; Assessing the International Image of an Urban Destination: the Case of Milan; A Study of Non-visitors:Which Image Do They Hold of Destinations Not Visited?; Effect of Controllable and Non-controllable Sources of Information on the Image of
Turkey; `We'll All Go Down Together': the Marketing Response of Australia's Outback Destination to Recent Declines in Performance; The Prospects and Challenges of Positioning Ghana as a Preferred African-American Tourist Destination; Sports Tourism and Motorsports - an Exploration; Marketing and Managing Nation Branding during Prolonged Crisis: the Case of Israel; Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? A Co-branding Perspective; Towards a Tourism Brand Personality Taxonomy: A Survey of Practices; The Role of Brands in Dialectical Relationships between Destination and Tourist Products; The Power of Loose Ties - Networking for Market Diversification in Remote Australia; From Marketing to Market Practices: Assembling the Ruin Bars of Budapest; Determinants of Hotel Performance: Continental or Worldwide Style?; An Investigation into the Relationship between Marketability of a Destination and the Long-Term
Survival of Hawkers; Index
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About Alan Fyall

Visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA. Professor of Marketing in the School of Tourism and Hospitality Management, Mugla University, Mugla, Turkey
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