Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism : International Edition

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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
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Product details

  • Paperback | 816 pages
  • 202 x 254 x 29mm | 1,410g
  • Pearson
  • United States
  • 2nd edition
  • 0130110310
  • 9780130110312

Table of contents

1. Introduction: Marketing For Hospitality And Tourism.

2. Service Characteristics of Hospitality And Tourism Marketing.

3. The Role of Marketing in Strategic Planning.

4. The Marketing Environment.

5. Marketing Information Systems And Marketing Research.

6. Consumer Markets and Consumer Buying Behavior.

7. Organizational Buyer Behavior of Group Market.

8. Market Segmentation, Targeting, and Positioning.

9. Designing and Managing Products.

10. Internal Marketing.

11. Building Customer Satisfaction through Quality.

12. Pricing Products: Pricing Considerations, Approaches, and Strategy.

13. Distribution Channels.

14. Promoting Products: Communication and Promotion Policy.

15. Promoting Products: Advertising, Direct Marketing, and Sales Promotion.

16. Promoting Products: Public Relations.

17. Professional Sales.

18. Destination Marketing.

19. Next Year's Marketing Plan.
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Rating details

298 ratings
3.92 out of 5 stars
5 46% (137)
4 23% (68)
3 18% (53)
2 5% (15)
1 8% (25)
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