The Marketing of Financial Services

The Marketing of Financial Services : A Book of Cases

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This text examines the theory and nature of interest rates - why they exist, their changing behaviour, the relationships between rates for different market instruments, interest rate differentials, flow of funds, market efficiency, the effect of imperfections on interest rates, and the use of options and option type instruments. It evaluates the relevant empirical evidence bearing on the theories presented. New features of this edition include: sections on financial innovation, securitisation and arbitrage; an emphasis on empirical evidence concerning inflation and interest rates; a new section on the Cox-Ingersoll-Ross theory of term structure; analyses of the behaviour of duration with respect to maturity, coupon rate, changing interest rates, and volatility and risk; new sections on quality delivery options, futures and spot price relationships and hedge ratios; and new chapters on option-type instruments, embedded options and interest-rate swaps and controlling currency more

Product details

  • Hardback | 1172 pages
  • 182 x 243 x 37mm | 1,172g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0131162942
  • 9780131162945

Table of contents

Banc One corporation - retail distribution; Bankers Trust Company - international private banking; battery securities; big city bank - credit card division; Citibank - global trade systems; Citibank, Northeast division; College Savings Bank (A); College Savings Bank (B); Datek-Instacard corporation; Fidelity management and research company (A); Fidelity management and research company (B); financial guaranty insurance company; General Electric credit corporation; General Motors; acceptance corporation; Goldome FSB; Maclean brokers; New York Mercantile exchange; Primerica corporation (A); Primerica corporation (B); R.H. Wateman Inc; institutional finance group; Richmond savings credit union; Rollins, Rudick and Hunter company - product and services development division; the travellers; Third City National Bank; United Jersy Banks - home banking service; Wachovia Bank and Trust Company; the Credit Card Industry Series - the credit care industry in 1987, American Express; card products; Dollar Dry Dock Savings Bank - bankcard division, MasterCard International, Sears Roebuck and Company - the discover card; the US Securities Industry; profiles of selected US secruities firms; note on the US insurance industry; note on the US banking more